Project Chaiwala
Born and brewed in the UAE, we represent the vibrant, multicultural tapestry of our homeland. As time travelers,...
Higher Colleges of Technology
This UAE university approached Sohomerch to create a limited edition merch collection for its network of 16 campuses with 25,000+ students and alumni. They gave us complete freedom to reenvision the current brand guidelines but also stretch our creative boundaries.
Sohomerch designed three limited edition selections to honor this prestigious university. The end to end project included design, production on Sohomerch blank apparel, online merch store design and development, and custom packaging.
Heritage
A typographical design celebrating the pride and enduring legacy of HCT with an homage to its founding date of 1988.
Soho All Day
OhSo Street | SoHood
The Clique
Future.
A custom illustration of a satellite designed and launched by the students of the university. The topographical design showcases the coordinates of all HCT campuses in the UAE and its pioneering focus on innovation.
SoHood
SoHood | OhSo Street
Soho All Day | Soho All Day Long
Basic
An essential collection featuring the HCT logo boldly inspired by the UAE logo
OhSo Street
Soho All Day
OhSo Street
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